Irina Krechmer is the VP of Engineering at XO Group Inc., the premier technology company that helps millions of couples navigate and enjoy life's biggest moments through industry-leading digital brands, including The Knot--the #1 wedding planning app and website--The Bump, The Nest and GigMasters. Irina is responsible for leading the tech strategy and managing a team of over 50 software engineers. Irina is passionate about mentoring and coaching, and helping her teams reach their greatest potential.
Irina began her career as a software developer, progressing rapidly to embrace larger roles leading software development teams focused on the development of web and mobile applications. Most recently, Irina was at Amplify, where she held the role of Executive Director of Software Engineering. Her teams focused on delivering tools and services to students and educators through the extensive and innovative use of data, which were designed to improve the educators' ability to teach and test students. Prior to that, Irina was a Director of Enterprise Platform Engineering at Redcats USA, a global online home shopping retailer with a number of sites and brands, where she spearheaded their global e-commerce platform implementation.
I graduated from Bentley University in 2016. Worked for a year in Chicago in a startup called SparkHire. Then my international student visa expired so I had to go back to my home country Colombia. With the money I made on commissions I managed to buy a Pet Instagram account which became the number one in the world of labradors, me and my partner started a website, and basically for 1 year we sold ads, did ads, and made content for pet companies in Latam. We ended up selling it to one of our clients. As soon as I sold it I had a fair understanding of the advertising world so I started a digital ad company which today we work with companies from agriculture, banking, and even technology distributors who have exclusivity with the worlds top brands. We have a team of about 10 people.
The fifth person to join THINX, Meng Shui is now the design director for the period-proof underwear brand known for its feminist mission and distinctive visual style. Prior to THINX, Meng ran her own design studio and graduated from the School of Visual Arts with a master's degree in branding. Meng is strongly influenced by contemporary art and cultural fashion.
Geoffrey Cook is a serial entrepreneur and CEO. The Meet Group started out as a single brand, which Geoff grew to over $30 million in revenue before merging with a public company in a $100 million deal. Since then, Geoff has led the company to acquire three additional social apps -- Andreessen Horowitz backed Skout for $55 million, Tagged or $60 million, and LOVOO for $70 million.
Geoff has won a number of awards, including Ernst & Young Entrepreneur of the Year Award for the Philadelphia region. Geoff began his entrepreneurial journey in school, founding EssayEdge and ResumeEdge from his Harvard dorm.
When he’s not working, Geoff is writing. His debut middle-grade novel Veronica and the Volcano took First Place in the 2018 Reader Views Reviewer’s Choice Awards. It also landed a spot as Book of the Year Finalist in the Foreword Reviews literary contest. Geoff lives in Princeton, NJ, with his wife, two daughters, and son.
Becky is the VP of Engineering, overseeing global technology at Birchbox, a leading beauty and grooming retailer best known for its monthly subscription of personalized samples. She is a musician-turned-computer-scientist who specializes in architecting large-scale systems in the e-commerce space. Prior to joining Birchbox in January 2012, she worked at a variety of early-stage startups, including Bonobos and OpenSky, as well as the multi-million-dollar-per-day Zappos.com (and has a shoe collection that proves it!).